Privacy Policy
🛡️Our Commitment to Privacy
ExtrAcre is committed to complying with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and the principles of accountability, transparency, and limited collection that underpin it.
We collect only the personal information that is necessary to operate the platform, fulfill our services, and communicate with you. We do not collect personal information without your knowledge and consent.
📋Information We Collect
ExtrAcre collects personal information only when you voluntarily provide it. We do not collect personally identifiable information about you simply because you visit our website. Personal information may be collected in the following circumstances:
- Registration: When you register as a bidder or landowner, we collect your name, contact information, address, and credit card details (used solely for identity verification — see Section 3).
- Bidder Profile (Renter Profile): Information you provide about your farming experience, references, equipment, and financial capacity to assist landowners in evaluating your suitability as a tenant.
- Auction Alert Sign-Up: Your email address and RM number preferences, used to notify you of new auctions in your area.
- Contact Forms & Appraisal Requests: Your name, email, phone number, and land details submitted through our inquiry and appraisal forms.
- Credit Check Authorization: Where required for competitive bidders on larger land packages, a signed authorization form permitting a credit check. This is collected only with your explicit written consent.
In all cases, personal information is collected only to the extent necessary for the stated purpose.
🎯How We Use Your Information
Personal information collected by ExtrAcre is used for the following purposes:
- Identity verification: Credit card information is used exclusively to verify that registered users are real, identifiable individuals. No charge is applied to your credit card at registration unless you default on a lease obligation after being selected as a winning bidder.
- Auction operations: To manage listings, process bids, notify winning bidders, and facilitate the execution of lease agreements between landowners and tenants.
- Communication: To contact you regarding your bids, auction results, appraisal requests, auction alerts, or other services you have requested.
- Bidder evaluation: Renter Profile information is shared with the relevant landowner solely for the purpose of evaluating your suitability as a tenant for a specific auction.
- Platform improvement: Aggregate, anonymized data is used to improve the usability, content, and navigation of the platform (see Section 5).
We do not use your personal information for any purpose beyond those stated above without obtaining your additional consent.
🔒Disclosure to Third Parties
ExtrAcre does not sell, rent, trade, or otherwise transfer your personal information to any third party for commercial purposes.
Personal information may be shared in the following limited circumstances:
- Landowners: Your Renter Profile is shared with the landowner of a specific auction for which you are a competitive bidder, solely to assist in tenant selection.
- Service providers: Trusted third-party processors (such as our payment processor and credit check provider) who assist in delivering our services. These providers are contractually bound to use your information only for the specific service they are providing and to maintain appropriate security standards.
- Legal requirements: Where required by law, court order, or regulatory authority.
In all cases, we limit the information shared to what is strictly necessary for the specific purpose.
📊Aggregate & Statistical Data
From time to time, ExtrAcre conducts statistical analysis of user behavior and engagement across the platform — such as which pages are visited most frequently, how users navigate the site, and which auction categories attract the most interest.
This analysis uses only aggregated, anonymized data — it does not identify any individual user. The purpose of this analysis is to improve the usability and content of the platform and to gather general market insights. This aggregate data may be used for marketing purposes, but it will never be linked to your personal identity.
🍪Cookies
ExtrAcre uses cookies to improve your experience on the platform. A cookie is a small text file stored on your device by your web browser when you visit a website. Cookies do not contain personally identifiable information, and we do not use them to track you across other websites.
ExtrAcre uses cookies for the following purposes:
| Cookie Type | Purpose |
|---|---|
| Session cookies | Keep you logged in during your visit and maintain your session state as you navigate the platform. |
| Preference cookies | Remember your settings and preferences (e.g. search filters) to personalize your experience. |
| Analytics cookies | Collect anonymous, aggregated data about how users interact with the site — used to improve usability and navigation. |
Managing cookies: You can control and disable cookies through your browser settings:
- To disable all cookies: Open your browser's Settings or Preferences menu and locate the Privacy or Cookies section. Select the option to block or disable cookies.
- To be notified before cookies are set: In your browser's Advanced Privacy settings, enable the option to prompt you before a cookie is stored on your device.
Please note that disabling cookies may affect the functionality of some areas of the ExtrAcre platform, including your ability to stay logged in during a session.
🔐Data Security
ExtrAcre takes the security of your personal information seriously. We employ industry-standard security measures to protect your data from unauthorized access, disclosure, alteration, or destruction, including:
- SSL encryption on all pages of the platform to protect data in transit.
- Certified third-party payment processing — your credit card details are handled by a PCI-compliant payment processor and are never stored on ExtrAcre's servers.
- Access controls limiting access to personal data to authorized personnel only.
While we take every reasonable precaution, no internet-based platform can guarantee absolute security. We encourage you to use a strong password and to protect your login credentials.
📁Data Retention
ExtrAcre retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable law. Specifically:
- Registration and account information is retained for the duration of your active account and for a reasonable period thereafter.
- Auction and transaction records may be retained for up to seven (7) years for legal and accounting purposes.
- Contact form submissions and appraisal requests are retained for the period necessary to respond to your inquiry and for reasonable follow-up.
When personal information is no longer required, it is securely deleted or anonymized.
✅Your Rights
Under applicable Canadian privacy law, you have the following rights with respect to your personal information held by ExtrAcre:
- Right of access: You may request a copy of the personal information ExtrAcre holds about you.
- Right to correction: You may request that inaccurate or incomplete personal information be corrected.
- Right to withdraw consent: You may withdraw consent to our collection or use of your personal information at any time, subject to legal and contractual restrictions. Note that withdrawing consent may affect your ability to use certain features of the platform.
- Right to complain: If you believe your privacy rights have been violated, you may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.
To exercise any of the above rights, please contact us using the details in Section 12.
🔗Third-Party Links
The ExtrAcre platform may contain links to third-party websites (for example, MLS® listings, Royal LePage, or Facebook). These websites have their own privacy policies, and ExtrAcre is not responsible for the privacy practices or content of any third-party site. We encourage you to review the privacy policy of any external website you visit through a link on our platform.
📝Changes to This Policy
ExtrAcre reserves the right to update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or platform features. When material changes are made, we will update the effective date at the top of this page. Your continued use of the platform following any update constitutes your acceptance of the revised Policy.
We encourage you to review this Policy periodically to stay informed of how we protect your information.
📞Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:
- ExtrAcre Farmland Inc. · SW 14-18-19 W2, R.M. of Sherwood No. 159, SK
- Robin Liu — Founder & Licensed Auctioneer (License #507581)
📞 (306) 690-6786 · WeChat: L6906786 - Website: auction.extracre.com
We will respond to all privacy inquiries within a reasonable timeframe, and no later than 30 days of receipt.
By using the ExtrAcre platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein.
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